Fundraising for Save The Children at London ad agency Mother

by Clemi Cruickshank

Clemi has been a major player at Bread & Honey for two years. Before joining us, she worked as a wedding manager at Bijou Weddings and as a marketing executive at Quintessentially.

We always love getting involved with an admirable cause. Times are tough and the world is all a bit bonkers at the moment. So when super London advertising agency Mother gave us (and 51 other companies) the opportunity to put a poster up in their agency reception for one week in return for a donation to Save The Children, we jumped at the chance.

Mother is an agency we’ve admired for a long time, creating some of the country’s best-recognised ads. The big-butted, high-heeled, twerking city trader who’s just a bit pleased with his insurance still gets us in hysterics every time we see it on telly.

While Save The Children is making a huge difference to kids in need all over the world right now. Sending vital medication to third world countries, building loos in villages with little sanitation and funding life-saving malaria testing.

We thought long and hard about what kind of poster we could put into an agency that creates such awesome ads, and it felt like a lost opportunity to not do something a bit different. Something that could perhaps leave a more delicious impression with those who saw it.

So, after a brainstorm, we decided to create a poster that we could bring to life. For the visual we picked one of our most favourite images from a selection of sweet canapés. If that wasn’t tempting enough, we then put an extra little note on the poster that told people to come and taste it on the final day it would appear in the agency. Intriguing, eh.

So we pitched up on our big day with a lip-smacking batch of sweet canapés, delivered carefully by one of drivers of course. Then our gorgeous hostess Emma from Hels Angels, along with our very own marketing executive Veronika, handed them out to staff and visitors. Bringing our poster to life in the most delicious way.

Needless to say the canapés went down a treat and we enjoyed our short but sweet visit to the agency. Plus, from what we hear, Mother has raised thousands through this campaign. And that’s ultimately what it’s all about.

Acts of delicious. Acts of kindness. Count us in.

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